The Birth of a Brazilian Legend
Catupiry is not just a brand; it is a cultural treasure in Brazilian kitchens. Founded in 1911 in the spa town of Lambari, located in the lush state of Minas Gerais, Catupiry was the creation of Italian immigrant Mario Silvestrini. Arriving in Brazil in search of new opportunities, Mario brought with him the rich dairy traditions of his homeland. Alongside his wife Isaíra, he crafted a unique and creamy cheese unlike any other available in Brazil at the time. Initially produced in a small artisanal setup, Catupiry quickly gained local attention for its distinctive taste and velvety texture.
The name “Catupiry” means “excellent” in the indigenous Tupi-Guarani language—a nod to the brand’s Brazilian roots and a symbol of its commitment to quality. This blend of European technique and Brazilian identity would form the backbone of what would become one of the most beloved brands in the country.
From Local Success to National Staple
Catupiry’s original product, classified as “requeijão cremoso” (a creamy cheese spread), was a culinary revelation. It stood out in the early 20th-century Brazilian market, which was dominated by hard cheeses and imported dairy products. Its mild, buttery flavor and ultra-smooth consistency made it ideal for spreading on bread or using as a filling in various savory preparations.
In 1949, the company moved to São Paulo to meet growing demand. This strategic relocation marked the beginning of Catupiry’s rise to national prominence. With improved distribution networks and increased production capacity, Catupiry started appearing in households across Brazil.
By the 1960s, the brand had cemented its status as a national favorite. It was featured in the menus of bakeries, snack bars, and high-end restaurants alike. The red-and-gold Catupiry logo became synonymous with quality and indulgence.
The Emotional Bond Between Catupiry and Brazilians
There is a deep emotional connection between Brazilians and Catupiry. It represents not only quality but also nostalgia and comfort. The brand evokes memories of childhood, family meals, and festive gatherings. Catupiry is more than an ingredient—it is part of Brazil’s culinary identity.
Here are some iconic Brazilian dishes that wouldn’t be the same without Catupiry:
- Coxinha de frango com Catupiry: Perhaps the most iconic street food item in Brazil. These tear-shaped croquettes, filled with seasoned shredded chicken and creamy Catupiry, are beloved throughout the country.
- Pizza de frango com Catupiry: A São Paulo favorite, this pizza topping combines juicy chicken with dollops of Catupiry for a rich, indulgent flavor.
- Escondidinho de carne seca com Catupiry: A layered casserole with mashed cassava and shredded dried beef, elevated with a layer of melted Catupiry.
- Pastel com Catupiry: Crispy fried pastries that are often stuffed with creamy cheese and a variety of savory fillings.
- Empadão de frango com Catupiry: A savory pie made with buttery crust and a hearty, creamy filling.
These dishes are enjoyed in every region of Brazil, and many families have their own variations passed down through generations.
International Expansion and Global Recognition
Although Catupiry has traditionally been a domestic product, its fame has gradually extended beyond Brazil’s borders. With the rise of Brazilian restaurants in major cities around the world and the growing popularity of Brazilian cuisine, Catupiry has found new admirers abroad.
In the United States, Europe, and Japan, gourmet shops and online retailers often carry Catupiry or its derivatives. It is commonly featured in Brazilian-themed restaurants and pop-ups. In some cases, chefs and food producers have even developed their own versions of Brazilian-style creamy cheese to mimic the texture and flavor of the original.
Catupiry’s international recognition is bolstered by Brazilian expatriates and foodies who crave authentic ingredients. It has become a point of pride for the Brazilian diaspora and a culinary ambassador for the country.
Famous Chefs Who Use Catupiry
Numerous Brazilian chefs incorporate Catupiry into their creations, paying homage to its iconic status:
- Chef Alex Atala (D.O.M., São Paulo) — Instagram: Known for elevating native Brazilian ingredients to haute cuisine, Atala often includes reinterpretations of traditional dishes that feature requeijão-style cheese.
- Chef Rodrigo Oliveira (Mocotó, São Paulo) — Instagram: A master of Northeastern Brazilian cuisine, Oliveira has used Catupiry in innovative dishes that celebrate comfort food.
- Chef Bel Coelho (Cuia Café) — Instagram: Dedicated to showcasing the depth of Brazilian culinary heritage, Coelho highlights Catupiry in both traditional and modern contexts.
- Chef Helena Rizzo (Maní) — Instagram: One of Brazil’s most acclaimed chefs, Rizzo brings elegance to everyday ingredients and has spoken about the versatility of Catupiry in contemporary cooking.
Catupiry in the Food Industry and Innovation
Catupiry’s success lies not only in its flavor but also in its ability to innovate. Over the years, the company has introduced a wide range of products that cater to different consumer preferences:
- Traditional Catupiry
- Light version: Lower in fat, ideal for health-conscious consumers
- Flavored versions: With herbs, garlic, and other spices
- Ready-to-use sauces: Perfect for pasta, sandwiches, and casseroles
- Frozen foods: Including empadas, puff pastries, and lasagnas
- Lactose-free and gluten-free options
The company has also collaborated with other food brands and restaurant chains to include Catupiry in pizzas, burgers, and snack items. This co-branding strategy has helped Catupiry stay relevant in a competitive and ever-changing food industry.
Recipes to Try at Home
Here are three easy recipes that showcase the magic of Catupiry:
1. Catupiry Stuffed Chicken Breast
- Chicken breasts
- Catupiry cheese
- Sun-dried tomatoes
- Fresh basil
- Salt, pepper, olive oil
Slice the chicken breast to form a pocket, stuff with Catupiry, tomatoes, and basil, then sear and bake until golden and juicy.
2. Creamy Cassava Gratin with Catupiry
- Mashed cassava
- Butter
- Onion
- Catupiry
- Parmesan cheese
Layer the mashed cassava with sautéed onions and generous portions of Catupiry. Top with Parmesan and bake until bubbly.
3. Pizza with Chicken and Catupiry
- Pizza dough
- Tomato sauce
- Shredded chicken
- Catupiry cheese
- Oregano
Spread tomato sauce on the dough, add chicken and stripes of Catupiry, then bake. Finish with oregano and enjoy.
Where to Buy Catupiry
For those living in Brazil, Catupiry is widely available in supermarkets and convenience stores. For international buyers, here are a few online options:
- https://www.brazilianstylefoods.com
- https://www.brazilianmarketplace.com
- https://www.sambabrazilianmarket.com
These platforms often stock both the traditional and newer product lines, allowing fans around the world to enjoy a taste of Brazil.
Catupiry’s Social Media and Digital Platforms
Catupiry’s marketing team has embraced social media to connect with fans and attract new customers. Their pages are filled with recipe ideas, nostalgic advertisements, and new product launches.
- Official Website: https://www.catupiry.com.br
- Instagram: https://www.instagram.com/catupiry
- Facebook: https://www.facebook.com/catupiryoficial
- YouTube: https://www.youtube.com/user/CatupiryOficial
Cultural References and Fun Facts
- The word “Catupiry” is often used generically in Brazil to refer to creamy cheese, even when another brand is used.
- Catupiry has appeared in Brazilian telenovelas, recipe books, and even in music lyrics.
- In 2011, to celebrate its 100th anniversary, Catupiry launched a limited-edition retro packaging campaign that delighted nostalgic consumers.
- The original Catupiry factory in Lambari has been preserved as a part of the brand’s heritage and history.
Conclusion: A Creamy Legacy
Catupiry is more than just a cheese—it’s a symbol of Brazilian culinary tradition, innovation, and emotional connection. With over a century of history and a growing presence both nationally and internationally, Catupiry remains a beloved staple that continues to adapt to modern tastes while honoring its roots.
Whether you’re biting into a coxinha on a busy street corner or creating gourmet dishes at home, there’s a good chance Catupiry is part of the experience.
